Find out the process of doing SEO for Single page websites
In today’s era, Single page websites has become one of the hottest trends in online media. With
great fonts, graphics and transitions, single page websites look amazing especially when viewed
from Smartphones and Tablets. The best part of these single page websites is its cost-effective
nature and easy to design and develop.
What is single page website?
A single page website is comprised of HTML code or dynamically generated page with a
horizontal navigation that leads you to navigate through different sections of the page rather
traditional navigation buttons that lands you in a new page. The experience is very instinctive
for swiping and scrolling instead of clicking some buttons. This is the reason for most of the
small businesses to switch to single page websites.
Single Page Website best suits for:
Single page websites mainly suits for websites that are tightly focused on a single topic,
optimized for a single topic and do not have much content on the page. These websites are
perfectly suitable as the landing page for a PPC (Pay per click) or Adwords ad, because these
pages will focus on a single topic and get optimized only for a specific topic.
So, now the first and foremost question that buzzes your mind is- Does SEO works for single
page websites? The answer for this question is obviously yes, because SEO tactics works for
these sites and one can easily do SEO for single page websites when compared to traditional
Best SEO practices for single page websites
With the growing importance of the single page websites, Google and other major search
engines have recognized the importance of single page websites and provided tools that enable
developers to provide search information to the crawler. However, you need to follow certain
rules and techniques to do SEO for single page websites. The rules include:
Dividing content into sections
In order to have a better look for single page websites, content part needs to be divided into
segments. Develop each section of content as an individual webpage and select the keywords
you wish to rank. Draft proper headline, copy, image alt tags and other SEO parameters.
Place each content section in DIV
DIV is the most important component in HTML, which is used for creating organization and
stylistic additions. Once you split the content part into different sections, you must place each
segment inside DIV part. You will get to know how to place DIV for each content segment
through below example:
<div id=”Digital marketing”>…content…</div>
Anchor links play a crucial role
An anchor link takes a visitor to a specific place within a webpage. It is imperative to use anchor
links in single page websites because they make navigation simpler and gives friendly
experience to the web visitor. In simple terms, we can define anchor links as a navigation menu.
As single websites consists of single webpage, visitors need to scroll up and down to reach a
specific section. With the help of anchor text, you can make visitors reach a specific spot in a
webpage with ease. There is no need to scroll but the only thing the visitor needs to do is to
click on the anchor text or menu.
Give H1 tags for each content section
Experts opined that using H1 tags in each content section in the single page website will make
your webpage more effective and accessible. So, it is better to use H1 tags for each content
division in single page websites.