Backlinks are incoming links for one website from another website. Backlinks are also called as inbound link (IBL’s) or incoming link. In general terms it is a link between two websites. The process of acquiring links is also called as link earning or link building. These backlinks are very important for SRO as they work as vote of confidence from one website to another. Backlinks play a crucial role on websites influence in SEO (search engine optimization) results. High number of backlinks indicates that a website is popular and helps to increase a website’s SEO ranking. Backlinks benefits in SEO shows the readers that website has good content and worth visiting.
Backlinks are basically four types like
- The informational or instructive backlink- these links lead to pages that offer information regarding the words that are linked in the content.
- The definitional backlink- these provide expanded definition of the words.
- The referential backlink- these backlinks are used as source citation resources.
- The promotional backlink- these links helps to go back to a landing page.
Few types of links help to improve SEO strategies like directory links, editorial links, blog comment links, forums, guest posts, user profile pages, infographic and images. Some common terms related to backlinks include Link Juice, No-Follow Link, Do Follow Link, Linking Root Domains, Low Quality Links, Internal Links, and Anchor Texts.
What type of Backlink we need for better SEO?
A lot of links are created to increase SEO (Search Engine Optimization) results and these unnatural links are not accepted by search engines. To increase the results and backlinks benefits website owners try to get these unnatural links by purchasing backlinks, link exchange network, selling backlinks and many more. This type of backlinks is not accepted by the Search engine. Search engine only accepts natural backlinks. Natural backlinks are where both donor website and acceptor websites should have same topic or related content. a website must contain valuable information and informational content to increase backlinks and readers. Websites should not create artificial backlinks as quality of backlinks is important more than the quantity for SEO rankings. Websites can also buy high quality dofolow backlinks from linking services. Natural backlinks benefits through top websites and increase the chance of attracting more readers and increases traffic to a website. Strong keyword is very essential to show that the website has related strong content and increase the number of visitors.
Role of backlinks benefits in SEO
Backlink benefit strategies are very crucial for every website to increase SEO rankings and to be in a top level of search engine. Backlink benefits in SEO include faster indexing, to get better search engine ranking and also assist get referral links. Backlinks for a website are also beneficial to build brand authority, to improve referral traffic, it creates new relation between two websites and also brand name is exposed. The more backlinks that a website has increases SEO level and ranking.